Maserati Hopes To Relaunch With 13 new Models by 2024

(Modena) The Italian luxury car manufacturer Maserati, which has been struggling for several years, announced Thursday that it will launch 13 new models by 2024, including a “Supercar”, and completely electrify its range.

Its new “Supercar”, named MC20, is a luxury sports car with elytra doors (fixed to the front wing and pivoting upwards).

The MC20 has 630 horsepower thanks to the new Nettuno engine designed entirely by Maserati in Modena, the home of the company. This twin-turbo V6 engine can go from 0 to 100 km/h in less than 2.9 seconds and reach a top speed of over 325 km/h.

While Maserati has been using Ferrari engines in recent years, Nettuno signs “Maserati’s return to producing its own powertrains after an interruption of more than 20 years,” the brand said at the Trident.

The group, which had not presented a new model since the launch of the Levante SUV (urban luxury 4X4) in 2016, plans to completely renew its range.

In addition to the MC20, it will launch 12 new models within four years, including a new SUV called Grecale, and update three existing models.

Maserati’s first all-electric vehicle, the GranTurismo, will be launched in 2022.

Maserati has taken its first steps towards electrification with the Ghibli Hybrid, launched in July.

With its new range, the group, which has suffered a sharp decline in sales since 2018, estimates that by 2025 it will generate 70% of its sales in the SUV segment (+40% compared to 2019) and 15% in sports sedans (+52%).

All of our new models will be electrified,” said Davide Grasso, CEO of Maserati, a brand of Italian-American automaker Fiat Chrysler (FCA). “All our new models will be electrified,” using “the most advanced connectivity systems” and a new “combustion engine inspired by Formula 1 technology,” said Grasso.

“With the MC20, we are laying the cornerstone for Maserati’s future […] it’s the beginning of a new era,” he said during the presentation of the Supercar, which will go into production in late 2020.

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